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M&N Women's

Led women’s design & product development for Mitchell & Ness, modernizing heritage sportswear with updated fits & premium fabrics. From 2018–2019, business grew 112% YOY (NBA +299%, NFL +36%, MLS +175%), with 90% sell-through on NBA Swingman jerseys. Growth continued 110% YOY in 2019–2020 (NBA +131%, NFL +117%), also adding women’s MLB licensing. Top sellers included satin outerwear, fleece, replica jerseys, and pocketed basketball shorts, later expanded across all leagues.

elainekimlai@gmail.com

© 2025 Elaine Lai. All rights reserved. Unauthorized use or reproduction of any images, designs, or content is strictly prohibited.

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